1. I googled, "online shopping," simply because I have been online shopping a lot since I have been in Blacksburg, VA. My first three websites were; Macy's, Nordstrom, and Amazon. The first two websites are extremely relevant to me because they are the two places I browse when looking for clothes. Amazon is a little bit random. From Pariser's book we learn that Amazon is a huge advertising website, so that is why it appears in my top hits. Amazon most likely has a contract with Google to make sure this happens. All three of the websites were just the homepages, so I was not directed to a certain section.
2. I had my roommate, Kaitlyn, google "online shopping." Her results were very different compared to mine. Her first three results were Amazon, OverStock.com, and HSN. From the website selections, it appears my roommate does not online shop as much as I do. Because she is a beginner to it, the top three online shopping sites are trying to pull her in. I am not very shocked at these results because I know she doesn't online shop because most of the packages that come from her are from her parents, not like me, who gets Nordstrom packages "every once in a while."
3. I actually think individualized search is a good thing. I am a very impatient person and when I am "Googling" something I do not want to spend immense amount of time looking for what I want. If someone is researching something in a professionalized manner, they do not need to be doing it on Google. They should be using library databases, not using a website that doesn't always give you accurate information. Also, this individualization does not completely shelter us from the rest of the internet. We are still highly exposed to all ideas and knowledge, even if our Google searches are personalized.
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