Schwegman In Class Writing #3

The image in the advertisement is of a woman and a man in industrial clothing, and they are on lunch break. The texts reflects that women are capable of doing a man's job and that they are now equal and accepted in the work force.

The purpose of the advertisement is to get women out of the house and to get them working in factories to support the war effort. It also shows to men and women that women are now equal. There will be no more comments that "women cannot do this job," women are important to help win the war.

The creator of this advertisement is the government or industry management. They need women to start working in the factories because a lot of men are off at war.

The advertisement ties into all the rhetorical appeals of ethos, logos, and pathos. The ethos are that everyone is equal which is very ethical. The logos is that a man is reinforcing a women's work, this shows to men that it is logical that a woman can work. The pathos is that this advertisement relates to both sides, giving empathy to women's and men's opinions. If it didn't reinforce both sexes, this advertisement would not be as effective.

Cultural assumptions in this advertisement is that women were not capable of fulfilling a man's job, they were inferior. In this time period, it was assumed that women were supposed to be at home, not in a factory. This advertisement shows a change in culture mostly from the war effort. Cultural contexts are that a man is reinforcing that a woman did a good job. If it was a woman reinforces another woman, this advertisement would not treated the same. This shows how different the culture is in that time period.