Images used on the Virginia Tech homepage are used to lure in prospective students by showing the university as a campus that is used for academic excellence, but also as an overall gorgeous campus. There are advertisements for open houses and a text box slide show showing all the academic enriching causes that students are working on. This text box gives prospective students, their parents, and also current students confidence that Virginia Tech is preparing their students for a successful life after college.
The homepage consists of two different color schemes. The first being maroon an orange, an obvious display of school pride. The other color scheme is blue and green, most people see these color schemes as “natural” or “environmental.” The school is trying to prove that as Virginia Tech, we are environmentally aware and trying to work towards a better environment. Also, this color scheme attracts attention to different places on the website.
The site is appealing and easy to navigate. Links are clearly marked and there are places for quick links, making if easy for students to get where they are going. The homepage says that Virginia Tech is a school filled with a sense of community, pride, and academic excellence. It also shows that Virginia Tech is a worldly school, having locations for study abroad programs across the globe. This is shown by a map that is in the center of the homepage.
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